Well, here's a way to put it, and I indeed put it this way when a friend told me bought a pair of Bose IE2's and I made an awkward face.
Most people aren't like the enthusiasts in this forum who will buy a bunch of different earphones just to get pleasure out of comparing them or enjoyment out of particular sound signatures or capabilities. Most people will maybe do a 10 minute comparison in a store (if that), then buy something. They aren't going to go out of their way to make sure that they are extracting the maximum quality out of the dollars they are spending because quite honestly, and this might seem like a foreign concept to us, they just dont really care that much. There are millions of other things to care about that are probably more important than replacing a set of earphones that they just broke, and if Bose is a big enough company to run print ads and be in all the major stores, surely they can't be all that bad right? Its a mentality I can't really fault, and actually its no fun telling people that a purchase that they are relatively happy with is ill-advised. What does it matter? They aren't going to go buy a new one until it breaks, and the new earphone they buy may sound better or worse, but in the end its all rather nebulous.
I know I might be sounding condescending but honestly the biggest response I get when I talk about earphones or show people some of my nice stuff is generally an uncertain "wow", followed by things like, "I have this pair of xxxx's that I like, what do you think of them?" or "My friend things brand xxxx is good", or "That sounds good.. but I don't really know anything about these."
Should I say, "You should have spent a few hours on a forum looking through obscure Chinese OEM audio manufacturers and professional audio brands." I don't think it takes any special skill to be able to do a lot of reading and spend money on buying good gear. It just takes a lot of commitment, time and energy and as much as I enjoy this hobby, I always tell people: "Don't get into this because you just spend money and it never stops." Most people just want to listen to music and in the end, that is really the point.
As for Bose, at least they are selling products at a consistent level of quality, that don't spontaneously combust or release toxic chemicals. In other words they are not actively cheating people with absolutely dreadful products. The price/performance ratio may seem terrible to us, but that is the price/performance ratio that the free market has decided. You may say its just marketing, but its not so much marketing as prestige built into the price. The brand has an intrinsic value, and companies like Bose, B&O, B&W, Monster, etc, know that to a certain extent they can charge higher prices because the name actually means something. That brand value doesn't come from nothing, and it isn't built up from decades of selling terrible products. Companies that do fall by the wayside.
It reminds me of the 'Gnomes' episode of South Park where all the locals complain about the monolith 'Harbuck's corporation opening a branch in South Park. Here's a quote from a neat analysis:
Quote:
Of all South Park episodes, “Gnomes” offers the most fully developed defense of capitalism, and I will attempt a comprehensive interpretation of it in order to demonstrate how genuinely intelligent and thoughtful the show can be. Like the episode “Something Wall-Mart This Way Comes,” “Gnomes” deals with a common charge against the free market – that it allows large corporations to drive small businesses into the ground, much to the detriment of consumers. In “Gnomes” a national coffee chain called Harbucks – an obvious reference to Starbucks – comes to South Park and tries to buy out the local Tweek Bros. coffee shop. Mr. Tweek casts himself as the hero of the story, a small business David battling a corporate Goliath. The episode satirizes the cheap anti-capitalist rhetoric in which such conflicts are usually formulated in contemporary America, with the small business shown to be purely good and the giant corporation shown to be purely evil. “Gnomes” systematically deconstructs this simplistic opposition.
http://www.lewrockwell.com/orig3/cantor3.html
Decent read. :3