I think design is a bigger deal than most would like to admit. My point is that if a certain product does not make you want to use it, then chances are that you will use it less frequently, or at least less willingly. The same thing goes for my headphones in my opinion; if they don't look good, chances are that I won't use them - no matter how good they are. Admittedly, I have a rather unusual taste in headphone designs. For example, I find the beats line of headphones absolutely disasterous when it comes to looks, while I love the looks of the HD25.
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