You can get better for £25 or less. The MEElec M6, Soundmagic E10/E30, Brainwavz ProAlpha/M1, and Dunu comes to mind.
You have a point about it being really commercial. I just find it really annoying that they're often among the most expensive IEMs in the big-box stores leading people to think that they're among the best.
Oh by far not the best - as I said my denon's were better, but by far the easiest to access + they are not hard to wear/find a fit/sleep on either.