This was posted by one of the Head-Fiers here,as a comment if I'm not mistaken, so I decided to make his idea known,and think of the possible outcomes of his idea. :D
Just an idea I thought I would like to share, no hate please! :P
I'm only 16 and I'm pretty new to this world of audio. xD
So here it goes...
Beats is "famous" for their smart marketing, and is very popular among the youth for their flashy looks and strong bass, this is definitely due to how they advertise their products, such as celebrity endorsements...etc.etc.etc.
So...what if.. a reputable company...lets say...Shure, decides to follow suit and advertise their products, highlighting their durability and sonic abilities, through TV ads, and stuff like that..
Instead of targeting professional musicians, DJs , etc.etc.etc.. which is a smaller market compared to the big consumer market,
they target the bigger crowd,non audiophiles,etc.etc.etc..
And so if one company jumps on the big consumer market, it is possible that the other companies , say Audio Technica, Etymotic,Phonak Audeo..etc.etc.etc.. will follow suit, and this will create more awareness of such brands, and their products. Consumers will then be more well-informed of the audio market...and know that there are definitely many other brands which are better than *ahem ahem*,
And then these companies will be able to make more money, which will then drive them to be more creative and innovative, to invent even better products,making it a even more competitive industry. :D
Share your thoughts! :)