I think that's nonsense. To me apple feels like a fashion accessory with little attention to anything but a user who listens to whatever's popular and feels it's ok to sink several hunderd in a device that doesn't even let you change the battery.
Cowon, and iriver back in the day and archos as well are a bit of a mixed bag. Their cheap products can feel very, very cheap. Their high end stuff tends to be well made with surprising audio quality. User interfaces are designed for the asian market and can be a bit quirky to our minds.