I think it looks novel and endearing, I saw tomscy2000 link it on another thread (can't remember which one), and the pictures on the main site look a heck of a lot better than the Headfonics one.
Did you try emailing them, they were on my backlog for inquiries so I was about to myself.
They have a flash email link that doesn't work for me.
I was able to use a Taobao service to place an order. It'll end up costing $10-15 more, but I'm impatient.
They say it's based on the fxt90, and designed to improve upon it, so I'm intrigued. Especially for $60.
The Somic MH407 I just got sounds better than the A161P I had, so I'm hoping for the same turnout.