I don't think the masses will really care about this product anyway. They can sure try but the masses aren't gonna know the technology built into this thing. The masses will be happy with their beats or skullcandies headphones from their iPods. This is geared towards us on head-fi. Hopefully it doesn't end up being one of the ninety-nine percent crap kickstarter projects. If the Meridian can sell for $299 and Dragonfly at $250 and both have received good reviews, I don't see why the awesomifier couldn't become something in the same league or better.
There's always gonna negative nellies that chime in without even hearing it first.