It's astounding how you keep missing the point. We are enthusiasts one way or another. We wait for previews of next season's shows. We flipped tables in joy when there's some cool new anime that we love. We despair when an anime that we love is canceled. We share, we listen, we search for the songs, the images, the who's who and what's what of anime that we like. I can say that is what enthusiasts do, even if we don't indulge in wanton merchandise purchasing.
You'll get the poison of buying the merchandise anyway