This conversation is starting to get slightly ridiculous.
I can understand the desire to know about the internals, especially for a product that's several thousand dollars and is in the high-end of a product category. However, baiting Cavalli Audio into publicly critiquing/criticizing (or in blunter terms, badmouthing) other manufacturers' gear is not only poor business practice, but also generally not really acceptable behavior. You will rarely see a developer, designer, manufacturer, etc., go out and publicly critique or slag on another company, much less their products or services. When it happens, it tends to turn off a lot of people.
He's stated that he's happy to take the conversation to PMs/emails, and though I've never corresponded with Cavalli directly, people I've spoken and corresponded with have said they've had good conversations and are satisfied with the quality and service of their products.
Similarly, this isn't comparable to DIY. Presumably, Cavalli Audio is trying to change from being DIY hobbyist to a profitable business, which is particularly evident that the company website's landing page now has a pending link for studio engineers. Given how comparatively easy it is to reverse engineer audio, and given how difficult it is to protect IP in this area, I don't understand why Cavalli would want to do a full nude shoot and show-and-tell, particularly for a product that isn't even launched yet. More than one designer has said that you can post all the internal shots you want if you buy the product, but they won't be doing it themselves. Some companies show everything, some don't. The decision to be more discreet is obviously a conscious decision made. It's clear he's made up his mind at this point, he's heard the counter arguments, and he'll decide how he wants to run his business. Again, he's invited people to take it to private correspondence with him.
Yes, some companies do like to kiss-and-tell as part of a pre-launch strategy. It doesn't seem like Cavalli Audio wants to, and I don't understand why it's such a stretch to respect that decision.
It's a high-end electrostatic headphone amp. Buy it if you like the impressions and reviews, if you like the Cavalli house sound, if you're not satisfied with the Stax or Headamp or Woo offerings, whatever. But this sense of entitlement about needing to see a full expose on the Liquid Lightning, especially before it's even launched, is really bizarre. Give the guy a break, and from what I've heard, there will probably be more LLs popping up at the larger meetings in 1H2012.
Edited by Elysian - 12/10/11 at 4:10pm