The 9396 is my backup in my gym bag. (Backup to my Koss KSC-75s. These are hard to beat for connecting to TVs at the gym.)
The 9396s also make a great gift to non-audiophile friends - or gym buddies who forget their own phones.
I'm still waiting for reviews of the Monoprice 14456 -- the new, dual driver earphones with microphone at $19.99:
Looks JUST like the Elecom EHP-CA2D3510
And the Hoomia D8 (which I actually own)