Originally Posted by
Steve Eddy 
The cables that I make and sell are the cables I first and foremost designed and made for myself. One has to earn a living and I prefer earn a living doing something I enjoy rather than something that simply makes money. Audio has been a love of mine since I was a kid and that's the area I most enjoy earning a living doing.
As for prices, prices are dictated by their cost to produce along with a sufficient profit to assure that the business is sustainable. The cables require a significant amount of hand labor and that accounts for a good portion of the pricing. I'd tried having them machine made to reduce the amount of hand labor, but the litz wire that I like doesn't get along well with the process of braiding cotton over it (for some reason it causes the litz wire to become kinked and twisted). So the prices I'm asking aren't for any lack of trying to make them lower.
I'm not sure what you mean by this. Care to elaborate a bit?
I don't recall making any such claim so I'm not sure why you're asking this.
If I were to take such a cynical approach, I would be selling quite a different cable than I am now and marketing it in quite a different way.
As I said above, the cables I make and sell are first and foremost the cables I designed and made for myself. The only marketing is to simply say what they are, what they're made of and what they cost. In fact the other day someone suggested that perhaps I suck at marketing. To that I replied that perhaps I do, and that given what marketing has become these days, I would take some pride in that.
All I've said is that to date, no one has ever demonstrated actual audible differences between cables, save for instances where the measured differences were within currently known audible thresholds. That's just a simple statement of fact.
As for my cables, the primary target is myself. And my pursuit of audio is not a utilitarian, objective pursuit but rather a wholly subjective pursuit. All I care about at the end of the day is the subjective pleasure and enjoyment I get, regardless of what the reasons for it might be. And the cables I designed give me the greatest pleasure sonically, aesthetically and philosophically. Do they make an audible difference? I don't know. Nor do I really care. I'm only concerned with the subjective pleasure I get from them at the end of the day.
se
How can you be both subjective and objective toward a particular product yet claim to be unaware of any subjective component ?
