I'd be extremely skeptical of these stories, given what a massive channel Walmart, Best Buy, and Target are for music companies.
As of May 2010, the NPD says that digital music sales was 40% of the market in 1Q2010. The story does not add up at all given (assuming the numbers haven't changed markedly since then):
- Why would the music industry willingly give up half its revenue channel? Most companies will fight tooth and nail just to keep 5%.
- Why would the music industry not only give up half its revenue channel to middlemen, but also surrender most of its remaining power in marketing and sales control in the process (through ceding Apple, Amazon, etc., nearly 100% control of access to the consumer)?
http://www.prweb.com/releases/NPD_Group/market_research/prweb4051434.htm
Edited by Elysian - 11/5/11 at 5:04pm