Indeed, the ED10 doesn't seem to have been their finest hour.
I had the chance to audition a pair of ED8 about a month ago.
I think the general view on the ED8 is that it's their best and also most expensive phone, before the ED10 of course, apart from a minority of people strongly preferring the ED9. Correct me if I'm wrong on that.
I must say I didn't like them all that much but I plan to do with them as I did with Grado: buy a modestly priced pair here on HF so I can at least give them a fair chance and listen to them for a few months with my own amps. If I like them that would be great. If I don't I can sell them again without losing much and then I'd proably forget about the brand as a whole, like I did with Grado.
I missed out on a $800 pair of ED8 a few weeks ago sadly.
For those who love Grado, don't be offended but it's just not my cup of tea. Tastes differ, be it for sound, color or food.
Or as the French proverb says: "Les gouts et les couleurs, on ne discute pas".