I wanted to send out an update as to what is going on with Whiplash Audio. We have been faced with many obstacles and now its time to get back on track. So I wanted to create a thread called The Past, Present and Future!
We have been faced with many challenges. Some were almost impossible to overcome while some were more based on a long-term plan. We have been faced with the very popular TWag v2 product. If you only knew how much wire we have used in one year, I think it would surprise everyone. Since we are a custom cable company and cables are not on the shelf waiting to ship, a large concern we had was the increase demand over TWag v2 and the idea that making custom cables is who we are and loosing that focus would make us just another cable manufacturer. We do not have any cable that takes minutes to make. NONE. So with this increase demand and our turn around time exceeding our standards, I was faced with many decisions. So I hired another employee to help with the manufacturing process. Training of course was an issue, however working in a team approach, we are now almost caught up with all of our orders. In fact we see the light at the end of the tunnel and that has not happened in over a year.
On major reason why we were so backup was the replacement of v1 cables. That sent us in working overtime, weekends and pushed back lead times for existing orders. In the process, this nearly closed our doors. Lots of decisions were made and some helped while others put us closer to the end.
One event that happened recently was a tragedy. The sudden death of Lee Weiland; owner of CryoParts and Locus Design. He was a VERY close friend and I'm still feeling the effects of his loss. I often find myself emailing him on advice or a simple conversation. The result of his passing also impacted Whiplash Audio and TWag v2. Since I had exclusive rights to selling this amazing wire and he and he only knew the manufacturer, I was faced with running out of my famed product. Panic sent in. Very soon after his death, a dear friend and colleague helped with the immediate business concerns that Lee left behind and also with my concerns as well. He deserves a metal since he went beyond humanly possibilities and took over lots of logistics that were needed to help Lee's family survive. Lee's wife is very ill and she really has no one that could help. In addition to running his own business, helping with Lee's family affairs, Lee's business affairs, he also helped in figuring out where I can pick up where Lee left off. Well as of Friday, I officially ordered more Twag v2 Eclipse. The purchase took everything I had and so much more. I was buying the wire from Lee and not taking on the burden of buying a massive amount all at once which the factory requires in order to make pure silver wire. I almost threw up (well I think I actually did) when I read the price tag. Knowing the popularity of this amazing wire, I knew that I had no choice. So it took more than just me to finance this MASSIVE undertaking. So, more is coming. Twag v2 will survive.
As I mentioned before TWag v2 will continue. Well right now I'm having my offices converted into a retail location. There will be 2 sections; high end audio which is cables, headphones, amps, DACs, etc. The other is my new adventure which I will go into after this, my new Pro Audio beginnings. Here I will offer pro cables like XLRs, RCAs, digital cables, instruments cables, guitar recabling - yes you heard it guitar recabling. In fact it sounds so nice since the wire used in guitars is so bad, replacing with a audiophile wire makes your guitar sing! My retail location wiill be opening this late fall and I hope to have a grand opening soon.
I have also branched out in the Pro Audio market. I will be showing my cables in the upcoming AES show in NYC. Also I have been working with a professional studio in NYC that works with Grammy award winning musicians and producers. My main focus will be studios and pro musicians and of course audio enthusiasts. I just launched my new site http://www.whiplashproaudio.com . Its not even close to be finished. So there is only a few products showing, but soon that will change!!
I have many new products that are new. One that is really incredible. Its called my hybrid series. It combines TWag v2 with my new TWcu 26. SO every conductor has BOTH wires. I never thought it would sound this good. If you take all of the great characteristics of silver and add copper, then the final product is a PERFECT blend between the 2. Its that surprising. Plus it looks really sharp. Hybrid can not be used for every product since this process takes a 4 conductor cable assembly and now makes it an 8 conductor. The results is a new step towards perfection. Here are some samples.
Email me if you think you might have a different application since this can be used in many ways besides what you see here. The above cables are current on my site; http://www.whiplashaudio.com
I also have more new designs with my new AES XLR cables. Lots of promotions that will be coming out as well. New USB cables which include Type A - Type B mini. New interconnects and much much more!
One new IEM cable that should be taken seriously. I just recently introduced my new TWcu 26 OM cable!! For product details, please follow this link: http://www.whiplashaudio.com/whiplash-audio-twcu-26-om-iem-replacement-cable.html . This new IEM cable has so rich in sound. Details, sound, flexibility and PRICE makes this new copper IEM cable a winner.......
Well since I have invested all I have in TWag v2, I hope it all works out. We are now caught up. Starting next week, we should be able to get cables out very quickly. Please still remember that our cables are custom made. Our new direction and our new dedication to make sure emails are responded to in a responsible time, cables ship quickly and product quality is always our main focus.
One new idea that I will be investigating is offering TWag v2 Eclipse for bulk sales. This will give DIY'ers the ability to use one of the best silver wires out there. I need to see if there is enough interests. So far, I must have receive hundreds of emails asking if this wire will ever be offered to DIY'ers. I will be starting a thread regarding the interests level in this idea. I also may offer a pre-order since I have LOTS of wire coming my way. SO I figured I might as well share it with the community. This is just an idea so there are no guaratees.
So in closing. Thanks to all of my customers that hung in there while we struggled to get caught up. There will be times when I cant get back to you on an email. I will try my best to speed that process up!!
Thanks for your support