Here's another publicity collaboration between Phillips and surfwear label O'Neill.
Reportedly a heap of recognized surfers are now being ask to promote these
'a la Beats' in the media spotlight.
They've just hit the shelves here in Australia at $99.95AUD.
Here's an excerpt from some gadget site :-
"In what amounts to yet another co-branding marketing kerfuffle, Philips and O'Neill have teamed up on a foursome of so-called durable headphones. The Stretch headphones (pictured) are the toughest of the bunch, constructed from an ultra-durable, temperature-resistant, and awesome-sounding material called TR 55LX that boasts a surface hardness six times greater than the polycarbonate stuff found in most headphones. The Snug series boasts "bold graphics" and can fold flat, while the in-ear Covert buds brings an iPhone controller. Last, and apparently least, is the "stylish" Specked with tangle free cord. Amazing. All are said to have been tested by the "toughest O'Neill team riders." As proof, O'Neill is trotting out Jeremy Jones, Mark Mathews, and Ane Enderud to promote its new gear, presumably because they want to and not because they are contractually obligated under the terms of their respective high-paying sponsorships. Needless to say, these headphones aren't for you if you don't know who these people are or you lack the fragile hipster ego required to wear them. No prices were announced, but you can expect them to match the "premium" description when these arrive for retail in Europe and the US sometime this month.
We did give Stretch a go for a quickie ears-on, and honestly, while the cloth cord was a nice touch and they do seem to be super rugged, we'd prefer that the team paid a bit more attention to the sound quality than the finish."