Originally Posted by MacedonianHero
In comparison to the "inferior" LCD TVs, plasma panels have always been cheaper to manufacture. But it appears that the uber high end videophile television market (which was pretty much just the Kuro) was the issue for Pioneer's decline with respect to televisions.
Yes, but only in large sizes, and only if you're not trying to achieve perfect
black levels. The black levels are always better than those on LCDs, but never truly pitch-black because then the price would go through the roof.
Also, if you look at the price of the Kuro when it was out it was very expensive compared to even the next-best option - $6500 vs ~$3000 (for 60-inch models). And when you buy a TV it's not like you're going to replace it and try out other ones like with audio equipment, unless maybe if you were really disappointed with it (which DEFINITELY wouldn't have happened with a Kuro
). So the people who wanted and could afford a Kuro bought one, and then that was the end of it. It was pretty much impossible to get any new customers with that sort of price.
If it had nothing to do with manufacturing costs Pioneer would have ended up lowering the prices to be more in line with their competitors, at which point they'd have taken over nearly the entire
plasma market. But they couldn't.Edited by Manyak - 9/8/11 at 7:28pm