Edit: quick note to UM. The 30% discount coupon says its valid for 12 months until 15th Apri 2013. That's just a month away. I'm wondering if the date is incorrect or did this 30% really started 15th April 2012 but is only informed to customers now? Note, I'm not trying to nitpick, I just want to know what the story is.
The discount started last year (April 2012) when the promo items started shipping to some of us (myself included).