USA and marketing

Compro, luego existo.

It seems like to me that the beats line's success is largely dependant on the marketing. Most people I know have no idea what monster cable is. However they do know that the beats are supposed to be this super high end headphone. I've seen at least two facebook post talking about the beats headphones this month, and I only have 200 or so facebook friends. When people asks me about headphones, almost every time they will talk about the beats. In every mainstream music video theres a pair of beats just randomly floating around (quite literally, in the music video of "Kush" a pair of beats studios can be seen floating) If a company like Sennheiser or Audio Technica or Ultrasone had done the same, Monster Cable would surely go out of business .

Quote:

Originally Posted by Uncle Erik 

Americans usually define themselves by what they own, not who they are.

It ain't as bad over here, but we're catching up quickly...

Quote:

Originally Posted by Uncle Erik 

It's not necessarily marketing.

A lot of it has to do with acquiring status symbols.

Americans usually define themselves by what they own, not who they are.

Marketing then preys on this.  IE:  celebrity endorsements.

As long as people have gotten it in their mind that it's a high value item it'll sell.

Not necessarily marketing or status symbol.

Sometimes it's got to do with the practicality of the item

in the environment.

Some things Americans use are impractical for others to use.

For example, a big bulky boombox might be popular in America, but might not

be so in Mexico or China, where the people are generally smaller in size. 

So instead of buying that large boombox by Manufacturer X, they go for the smaller

one that is manufactured by Manufacturer Z. But American television ads and their

marketing makes it seem like everyone else in the world is using Boombox X. 

If that makes sense. 

Quote:

Originally Posted by koolkat 

Not necessarily marketing or status symbol.

 

Sometimes it's got to do with the practicality of the item

 

in the environment.

 

 

Some things Americans use are impractical for others to use.

For example, a big bulky boombox might be popular in America, but might not

 

be so in Mexico or China, where the people are generally smaller in size. 

 

 

So instead of buying that large boombox by Manufacturer X, they go for the smaller

 

one that is manufactured by Manufacturer Z. But American television ads and their

 

marketing makes it seem like everyone else in the world is using Boombox X. 

 

 

 

If that makes sense. 

A lot of American stuff is actually flooding the Asian market. Kpop singer even started selling their own versions of beats already. No one is safe from the American marketing people, resistance is futile !