This is ATH-FW3 from M-Tech, a knock of of Audio Technica ATH-FW3 Button style headphone.
When I was wandering around at mall, I saw this one. I was thinking "No way! that "low grade" headphone producer can come out with this interesting design!"
But since I need new headphone and it's cheap anyway, I bough it.
Now, the package supposed to have a small pouch. But I don't see any. My suspicion started when seeing Japanese words on the back o the box, and ATH label... "This one probably Audio Technica Knock off..."
Google it, and yes indeed.

Also, there's another fake ATH-FW3 with Audio Technica label and packing,