A couple of years ago I did a fairly extensive speaker search [Speakerquest] that started as a search for something under $2k, but I couldn't find the sound I was looking for in that range, so that price doubled, then tripled to get the right sound. I did not look for monitors + sub-woofer as my intent was to set up more of a purist 2 channel system for music listening, first. If you are using a pre-amp that includes bass management, you may very well be more suited to getting a pair of stand mounts and a sub. My search, however, was for floor-standers with full bass and no sub. That being said there are many options under $10g. You mentioned specifically B&W CM9, and Paradigm Studio/Sig... These would be your most commercial and perhaps readily available options. You can get much more bang for the buck by going with a maker that doesn't spend so much money on advertising and marketing.
My search ultimately led me to Salk Sound HT3. Their (at that time) flagship speaker. Which is still available and is still exactly what I was looking for. Currently, the HT3 has been usurped by their current top of the line SoundScapes. Check them out as well.
The golden rule, of course is to get out there and audition for yourself, but threads like this one can help to narrow down the options.
Uncle Eric gave some sound advice (pun intended) about the Orions, though I have not heard them personally they are supposed to be excellent.
Edited by Funkmonkey - 7/23/11 at 9:33am