I'm speaking of specific instances where listeners are presented with the exact same thing, but the listeners have some expectation of a difference. In those cases, listeners tend to perceive a difference in spite of nothing having changed. Expectation bias is a well known and well established phenomena and is one of the reasons that makes subjective listening alone unreliable. And that's why blind testing protocols have been developed in order to control for such biases.
I've been involved in the high-end audio industry and have been designing and building cables for going on 30 years. I know what people have said about burned-in cables.
Except in this case, all you have is a naive magazine writer cobbling together one big non sequitur because he has absolutely no understanding of the stuff he's parroting in an attempt to "prove" his case. In the end, it's just a bunch of gibberish.