From what I've read FiiO's products (amps, dacs, lods, ...) are, in terms of quality, like Beats Electronics products (headphones, ..., Beats Audio). They're both for masses. Obviously what matters is that they cost (much) less than entry-level audiophile products. I have no experience with any of their products. Am I missing something here?
They are NOT beats electronics. They are a company that puts USER FRIENDLY DESIGN and SOUND first. Beats puts celebrity endorsements and "swag" first.