Are you 'immune' to Marketing?

i know i might of done it if i was younger.  the only thing i bought that was endorsed though was a tennis racquet.  a celebrity endorsing a product has absolutely no effect on me now so the quality of the product is what matters

Marketing is called marketing for a reason... it makes us want to buy stuff, audiophile or not :)

I don't care who Monster uses to endorse its products. If their headphones are good, I would buy it.

Of course, I would still be having the guilt knowing that I will be supporting the company who tried to sue Monsters Inc...

Nobody is completely immune to marketing.  Today's marketers are pretty good.

But still, anything endorsed directly by pretty much any "celebrity" always kind of makes me think twice about it.  I mean, before I even knew the first thing about the Beats, just seeing "Beats by Dr. Dre" completely turned me off.

Well, I owned a pair of Beats myself, before I really started getting into headphones, so I guess the marketing worked on me. For the majority of people, who don't know a lot about headphones in general, the marketing is extremely successful, because they just don't know much else, seeing as most audiophile headphone brands don't have a particularly aggressive marketing strategy.

hm.. which kind of marketing? the "endorsed by" marketing or the "best in class" marketing? I think that personally, we value people such as clieOS more because they are some of the "older" (not in age, but in subscription) and more active members. After all, most of this stuff is subjective. One man's "bright"may be another man's "dark". There is never a sound everyone agrees to sound good.

Come to think of it, reading the OP, personally, if my favorite artist endorsed and it got rebranded, I still wouldn't buy it without trying. I would maybe try it out at somewhere where I can sit down, meditate and let the music flow. bring my computer and my ipod touch, sit down, listen for 2 hours, then decide. multiple genres, notepad in hand, pencil in other. Take notes. if i like it, i won't take notes, which shows how much i like them. Then i buy them.

I am very immune. I like Macs simple because they work, and are more fun to use than a PC, just for an example. I coudn't giva a flying Lady Gaga how they market. I also don't like beats.

NO FLAME WARS, PLEASE!

You can convince anything and everything is marketiing. It's just how hard you push.

@mackat: this is my mac. Weep.

 please note, this is not MY computer. Just the same model.

granted, it doesn't have the same looks and styling, but it works. Sorta fun to use, but probably not your cup of tea.

Depends on the product. I will admit, some programs are VERY convincing!

I don't think anyones "immune" to it.  Marketing comes in so many shapes and sizes there's almost always something that'll get ya.  I don't take well to marketing for electronic gadgets/audio gear/photography gear since I find myself extremely educated on that stuff, but I regularly buy a new beer I've never tried because it's stacked nicely on an endcap at the store or buy the chicken they're sampling at the grocery store. 

Sometimes I even try the new sandwich at subway because the guy behind the counter mentions it.  :)  But no, I wouldn't buy electronics or audio gear because it was endorsed by someone I respected.  If it was recommended by someone I respected (ie not getting paid to market it directly) I might try it out at least.

It must be so boring if there is no 'marketing' to make me excited.

I would SO buy a Kraftwerk or Jamiroquai headphone

But other than that i would say im pretty"resistant" to marketing,(im especially resistant against bose marketing)

because if its one thing I learned it's that Actual performance>marketing

EDIT:a local indoor mall ALWAYS has super big Bose ads I think this week there having some kind of IEM's and Ipoop docking thing

If it's one thing i hate its bose proclaming how good their products sound,but at least ive got a reason to roll my eyes

Honestly, it affects me: it turns me off. But marketing that starts out unintentionally doesn't. Endorse a crap headphone = turned off; all those bands in LA on Adidas Superstar = fell for it.

Still, define 'marketing?' It;s not just Monster Beats, even Fiio posting an upcoming product is marketing, too. Except one can compare the former to a pharmaceutical company claiming drug prices are high because they pay their chemists top dollar, then it turns out they pay ad agencies more to advertise Viagra/Cialis/OTC meds.

Quote:

Originally Posted by Great Sound 

I would SO buy a Kraftwerk... headphone

Wouldn't run out and buy it, but I would definitely want to try a Kraftwerk-endorsed headphone.

Effect me how?

It wouldn't be unheard of to make me look into a product because of a commercial, etc.

But I rarely buy something without doing research... and so, marketing alone is never enough.

I used to think that Bose made really good headphones. However, I looked into it and ended up buying something else.

Honestly, I think headphone companies should do more marketing.

Too many people think that the Beats are the best headphones you can buy.

Headphone companies don't spend enough effort appealing to the mainstream.

I think it'd be cool if they headphone companies partnered up with a single marketing campaign.

The industry it being poisoned by Monster, skullcandy and Bose.