So this may be of some interest:
I am the only one I know (family, friends, co-workers) who gives a crap about their audio setup. Most people I know are fine with their Apple earbuds and don't care to try anything else. I'm sure many of you can relate. The real shame is that almost everyone in my family is either a musician or really into music - they just don't care to get into the tech of higher-quality listening.
I had my family and a few friends over my apartment last night, I took the opportunity to demo my HE-500 / Lyr setup. I made sure that I had some FLAC files of each person's favorite music beforehand. Everyone was blown away...but the best was my father. He used to be a total music nerd, but in the past 30 years he's become the kind of guy who has replaced all his hobbies with work.
I let him listen to the Beatles, Neil Young, Jethro Tull, and a few others. It was amazing - it's the first time I have ever seen him concentrate on something that's not work related since I was a kid. He even listened to a new band (to him)- Radiohead's OK Computer - and liked it. He was like "wow, these guys really have a lot going on in their music."
So, fun little anecdote I guess. Quality audio is worth sharing.
+1 This is one of my favorite things to do with my hobbies.