i want it to be real, but i'm guessing its a publicity stunt. also, don't you think there would be more in depth closeup pics? i'm willing to be that theres a max of 12 drivers stuffed in there, just judging from the pics
also, the sale ended last night for the special price 
"driver number 20 emits a frequency that acts as an aphrodisiac, for a truly invigorating audio experience." 
this screams april fools to me