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Schiit DACs (Bifrost and Gungnir down, one to go)? The information and anticipation thread. - Page 169

post #2521 of 3320

Apologies, everyone. But you really should relax. This isn't a cure for cancer or a solution for world peace. This is just our new stuff (which is pretty damn cool, yeah, but it's not worth getting upset over.)

 

In a few days, I'll make an announcement about the "midrange" products, Mjolnir (balanced amp) and Gungnir (balanced DAC). Which really are end-game products. This announcement will give you plenty of information to chew on and decide if the products are for you, but there will be no pre-order. There'll be an interest list and an anticipated shipping date. Pre-orders will be open when all parts are at the board house for assembly, all final metal has been through QC, and we're ready to produce. This means there won't be delays, as there were with Bifrost.

 

So, in true Schiit fashion, here's an FAQ about where we are and why everything is so late:

 

So, why the heck are you so late? Have you just been sitting around, watching TV and eating bonbons?

Yep. That's exactly what we've been doing. It's not like we've been expanding dramatically, struggling to keep up with orders, hiring new people and moving into an entirely new, 5x larger space. It's not like we haven't been scaling up production and making the investments in operations that are necessary to ensure we don't have endless backorders again. We love getting ten thousand emails about "where's my stuff!"

 

Why can't you do new products at the same time you scale up?

Because you'd much rather have us get the current stuff right than pump out some half-sorted attempt at new gear. We've seen that kill more companies than you can imagine. Also, consider that every new product we're announcing is a "one and only" product, not the chip of the month in a fancy box--so it takes a lot more development work than you might expect.

 

So, why didn't you anticipate the demand you have?

We did. The problem is, every time we made a prediction for future production, our needs exceeded it by 50-100%. We're now building 2-5X larger production runs than in the past. 

 

Are you done with the growth pains?
For now, we have plenty of space and runs that will keep backorder to a minimum. There are some new faces around the shop, including Alex, who's in charge of operations. Things are working much more smoothly now. Which means--

 

So when are the new products coming out!
We'll announce the midrange products in the next few days. Like I said, it'll be an interest list. We'll specify anticipated shipping dates on the interest list and announce pre-order shortly before shipping. At least one of the products will be shipping in Q2.

 

How about the "statement" stuff?
We still expect to announce and ship this year. I have good confidence this will happen, now that we've had our operational issues largely taken care of. 

 

 

 

post #2522 of 3320
Quote:
Originally Posted by Jason Stoddard View Post

In a few days, I'll make an announcement about the "midrange" products, Mjolnir (balanced amp) and Gungnir (balanced DAC). Which really are end-game products. 

 



Looking forward to that announcement to see what Schitt has in store. Thanks for the update!

post #2523 of 3320

Thanks for the update Jason.  I dont think that I will be ordering either of the intermediate options.  Mainly because I doubt that I could pronounce either!!!  :-)

 

I am happy to keep waiting for your statement gear.  I am also happy to receive the occasional update.   

post #2524 of 3320

We need Ragnarok, Yggdrasil and Heimdall!

post #2525 of 3320

Ragnarök should be the statement dac or the combination of their statement dac with their statement amp.

 

In the end there will only be two... to repopulate the audio world

 

Yggdrasil should be a digital connection like their USB chip.


Edited by ninjikiran - 3/19/12 at 8:55am
post #2526 of 3320
Thanks for the update, Jason. You guys are doing great trying to keep up with our impatient selves, so don't sweat it. It'll get done when it gets done. I love how high your quality control has remained during this whole ordeal, very impressive.
post #2527 of 3320

Thanks for the update, Jason! Sounds like business is really booming for you guys. smily_headphones1.gif I'm sure those looking for your balanced amps and DACs will wait a little longer. ...maybe not patiently, but they'll be waiting nonetheless, right? (right)

beerchug.gif


Edited by jworl - 3/19/12 at 10:10am
post #2528 of 3320

If I recall correctly, Ragnarok was to be the top-end amp, Yggdrasil the big boy DAC. (or was that the other way around?)

 

So what's a Heimdall (sounds like a city in New Jersey..)?

 

Jason, please feel free to confirm or deny. Thanks for keeping us updated.

 

And teaching us patience...

post #2529 of 3320

Great news, thanks for the update Jason. But I think that I speak for many in that it will be hard to take the mid-line plunge without knowing at least some details on how different the statement gear will be, both in price and topology/features.

post #2530 of 3320

I am a proud bifrost owner and i've only said good things about schiit. but seriously... those new names are absolutely horrendous! Mjolnir??? maybe they have a cool underlying meaning, but wow what the heck were you guys thinking?

post #2531 of 3320
Mythology... Haven't you noticed the other gear has similar names?
post #2532 of 3320

Valhalla, Lyr, Bifrost all have a good ring to it. I understand the mythology part but from a marketing standpoint, the Schiit Mjolnir sounds pretty weird. Just my oppinion, but I'm sure there will be others that feel the same way. (obviously the sound is whats important, just thought I'd bring the names up for conversation) 


Edited by Uncle00Jesse - 3/19/12 at 1:03pm
post #2533 of 3320
Quote:
Originally Posted by Uncle00Jesse View Post

Valhalla, Lyr, Bifrost all have a good ring to it. I understand the mythology part but from a marketing standpoint, the Schiit Mjolnir sounds pretty weird. Just my oppinion, but I'm sure there will be others that feel the same way. (obviously the sound is whats important, just thought I'd bring the weird names up for conversation) 


Are you pronouncing it right?  I have no problem saying Molneer.  I do have a problem saying Emjollyner.

 

post #2534 of 3320

I actually think using the names from Norse Mythology is awesome! That and the fact that they're using a consistant naming theme. As a Bifrost/Lyr owner I'll be looking to upgrade to the top end Reference Amp/DAC!

post #2535 of 3320

I was totally butchering the pronunciation, thanks for pointing that out. But still, I really dont like the names. I reminds me of a smartphone maker that has so many different models that the names become odd and out of place. Except in the case of shiit, this will be their 5th and 6th products and they can't come up with anything better than Mjolnir? Just feels like a brainstorming session gone wrong :)

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