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Schiit DACs (Bifrost and Gungnir down, one to go)? The information and anticipation thread. - Page 13

post #181 of 3320

 

$750 is quite steep and will certainly deter what I believe to be majority of their target market. These guys pride themselves on offering quality equipment at reasonable prices. My take is they won't stray here on on the DAC line. Also, I disagree with the 'audiophile' snooty price price point required; for me, it's the reviews and respect a company gains and Schiit has earned that badge with their amp line in my opinion.
 
P.S.  This is taken directly from their site:  
 
Built to Last—But Sensibly Priced

All of our products are overbuilt. They’re intended to be something you can pass down to your children. That’s why we back them with a full 5-year warranty. But, at the same time, our stuff is affordable, because we’ve taken great pains to make it easy to manufacture—so easy, we can make Schiit in the USA for prices similar to Chinese products. Just ask Rina, our production master and head of operations.
 
 

Quote:
Originally Posted by Dynobot View Post

$750

 

Problem is, many "Audiophiles"  automatically dismiss lower priced products as inferior.

 

In the world of Dacs Eastern Electric marked the lower limit of respectability for a Audiophile-Approved Dac.

 

Head-amps is a different story....lower priced head-amps still gain respect amongst the Audiophile community.

 

Below $500 will put it in the mists of DacMagic et.al, which is good for sales but to many no matter how good the review, the low-ish price would not gain them respect in the Audiophile community.

 

Just my 0.02



 

post #182 of 3320

$349 is my guess. A perfect mid-level price that could prove to be a great bang-for-the-buck if it's on the same playing field as $5-800 dacs. It would also (psychologically, perhaps) put it a cut above all the other $99-250 dacs that are vying for everyone's dollar these days. Plus that would give Schiit the leeway it needs to price their flagship dac around $7-800 later this fall which would keep the two dacs from undercutting each other. My .02.

 

-Daniel

post #183 of 3320

I think it will be around ~350... but if it costs $150 i won't complain... at all.... :P

 

Now... 750 for me is a NO-NO definitely

post #184 of 3320

Seven-fiddy? Ahhahahhahahahahaaaa! That's funny. That ain't entry-level, except in some alternate audiophile universe where hundred-dollar bills grow on gold-plated trees with happily glowing vacuum-tube flowers.

 

For not much more than that price, we'll redefine the *entire* state of the art. For now, we'll settle for redefining "entry level."

 

And no, we don't particularly care about the impact our pricing has on perception or reviews. If we cared about stuff like that, we wouldn't have named ourselves "Schiit." We're having fun. If people like our stuff, then cool. If they don't, then cool as well. No biggie. This ain't saving the world or curing cancer or discovering a new principle in physics!

 

And respect? Mike Moffat, dude. 

 

(Doing some testing on the cart, hopefully will be able to send the press release and put the announcement/pre-order thread up tomorrow AM, not PM.)


Edited by Jason Stoddard - 6/29/11 at 2:42pm
post #185 of 3320
My new guess for the cost is 379.99 hahaha
post #186 of 3320

very nice, Jason. can't wait to check in tomorrow and read more...  wink.gif

post #187 of 3320

popcorn.gif

Tree-fiddy?

post #188 of 3320

Its so close to the 30th about 20mins off, im about to buy a lyr and i would love a new dac as well. :)

post #189 of 3320

@Jason

 

Cmon!

 

We are already in June 30 in Japan timezone... you are late with the announcement! :P

post #190 of 3320

within the next 24 hours this thread is really going to start to heat up :)

 

popcorn.gif

post #191 of 3320

popcorn.gif

 

 

post #192 of 3320

Hi Jason

 

So given that it is almost D Day....will you be sharing any further teasers?

 

Cheers

 

post #193 of 3320

How do the preorders work with Schiit? Do they charge right away or when it ships? And for the love of ANYTHING Jason make a B.L.A.C.K. lineup already!!!!!!!!!!!! PLEASE! :)

 

-Daniel

post #194 of 3320
Quote:
Originally Posted by BournePerfect View Post

How do the preorders work with Schiit? Do they charge right away or when it ships? And for the love of ANYTHING Jason make a B.L.A.C.K. lineup already!!!!!!!!!!!! PLEASE! :)

 

-Daniel


They dont charge until it ships.  That's in the FAQ area of their site.

 

post #195 of 3320

It's the 30th now (well on EST at least) which means two things for me: Schiit's dropping the new DAC and pay day! The latter is important cause it means that I could actually afford getting the former! biggrin.gif

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