Yep, they tend to take ALOT of pride in their Beats (kind of understand, since they spent ~$300 on them), and I honestly don't mind that.
I personally don't really care if someone likes their Beats. I would actually be happy for them if they like them and think it was a good buy. Good for them, they found a headphone to their liking, and I can relate to that since I feel ecstatic when I find a headphone that gives me goosebumps (in a good way).
What I DON'T like is when people say "Those headphones suck, you should have gotten the beats" or "Beats are the best, all other headphones are crap" or "What are those pieces of s***" (yea, someone actually did say that about my M50s =.= ).
I will get defensive if someone disses my headphones, or any other headphone in that matter. Even if it's a headphone that many people dislike, some people still might like them, and saying crap about the headphones they like is disrespectful and rude.
Basically, I don't like the Beats because their price point does not match with the build quality and SQ, and you can get much better for the same amount/less in my opinion. You still like the Beats over the other headphones I suggested? Then good for you, keep the Beats and enjoy your music, that's what listening to music is all about~