Yeah I'm converted. I got lots of time to audition a set at a nice friendly local audio store called Helsinki Sound + Cinema. I always have an enjoyable experience with them. Anyway, I think these sound as Jude and Duncan describe them. Not reference, not neutral, but natural and fun. That's what I want from an iPod, or maybe even a macbook. I have a bigger rig for critical listening... and even then my setup leans towards the natural. Neutral is overrated.
I thought I might hate these, but they are exactly the sound I was looking for. I hope B&W doesn't cave to pressure from forums and critics to release something that sounds "neutral" - this is the way to go.
It's dark, and these unburned in ones have some settling in to do, but I can hear the character of them, and luckily got to hear a grown up version. :) Isolation is excellent, looks top notch, ergonomics great. This is the proper match for my needs. :)