I have to wonder if people really think the Ed10's are truly that "awful", or if they are basing their vehement disdain due to their US$2700 MSRP?
It was certainly hard not to be cynical at the price given Ultrasone's reputation for making shiny headphones that many felt weren't worth their 4-figure price.
"Small handfull of people"? "The rest of us"? "To a larger number of people"? Respectfully, I doubt these generalizations can be qualified with actual numbers. Again, what I've witnessed here - including the sad state of this thread - is that for the most part you get the same old compulsive members posting indiscriminately on subjects they lack extensive experience with. Please notice that I said "for the most part."
This trend extends to the point that those who may appreciate any product maligned by this posse, are reluctant to participate, thus my allusion to this forum veering away from open discussion to coerced indoctrination. Actually, I've heard from a few members who enjoyed the Ed 10, but felt safer expressing their views via private messaging.
... Maybe what has condemned the ED10s is that they suit perfectly a small handful of people, the rest of us simply find them to sound awful. That's nothing to do with Head-Fi, it's simply that the obvious fact that headphones that sound good to a larger number of people are going to be more popular.
Be careful what you ask for... 
Seriously though, I understand what you're saying. It's hard to post positive impressions when a bunch of people think they are awful and are very vocal about it. It hasn't just been the ED-10s, but, like I said, at almost $4k, people expect performance that is excellent in every way. Every TOTL headphone listed below has disappointed in some manner or another (I'm on my 3rd pair of LCD-3s and my second pair of 009s due to faults now, for example).
Recently released:
