If you bought the game from PSN then yes you will be able to stream it on PS4, but will remain the PS3 version of the game. If I'm not mistaken you should be able to buy the digital PS4 copy for $10 when it becomes available since you already bought the PS3 version from PSN. EA has a list of current gen games that you can upgrade to the next gen for $10... I believe Madden is one of those games.
Edited by Change is Good - 9/24/13 at 2:08pm