Why are brands like Beats and skullcandy so popular and widely regarded as the "best" headphones?

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Well, why do so many people buy Swiss watches that cost thousands of dollars that don't tell time as accurate as a $20 digital watch? You tell me. 

They're a fashion fad and status symbol; not headphones.

For most people the price range of the beats and skullcandy are expensive. To some expensive equals sounding good. Others think that bass equals good headphones. Fashion is a factor.

Most of the time well known brands aren't the best eg Rolex, Tag Heuer, Bose, Monster, Skullcandy, Louis Vuitton, Gucci, Apple

Style and lack of substance. Welcome to everything teenagers and college students think is "the best." Couple that with the general lack of sophistication (in the true sense of the word, not the elitist one) of the average consumer in most things, viral marketing, and celebrity endorsement, and you've got a product that everybody believes is "the best" because they were told so, and yet which few can objectively evaluate to be otherwise.

Welcome to Head-Fi, one of the few places that knows the truth. It sounds to me like you'll be very happy here.

Also take into consideration almost none of the popular brands on Head-Fi are known outside of Head-Fi. Ask just about any music enthusiast and more than likely they will tell you they have not heard of any of our choice brands. On top of that very few are sold in local stores so research must be done and the purchase is more or less made in blind faith until the headphone arrives.

Just think about how much you've learned since you came here and how many people care enough to look beyond their local electronics store.

They are the best because that's how they are marketed. Business is telling the kids how to be cool at a price the business can gain the most profit in that demographic. We are crazy enough to pay for pro gear but not everyone is.

Quote:

Originally Posted by Danz03 

Well, why do so many people buy Swiss watches that cost thousands of dollars that don't tell time as accurate as a $20 digital watch? You tell me. 

Haha well I was going to make a similar post from a differenct angle, many people tout Rolex and Tag to be the best watches but people who actually know watches would be able to rattle off 10 brands that use better movements and quality in general. This happens with every indusrty there are so called premium products for the masses and then there are premium products for the professionals and enthusiasts. 

Quote:

Originally Posted by Studiofan 

Quote:

Originally Posted by Danz03 

Well, why do so many people buy Swiss watches that cost thousands of dollars that don't tell time as accurate as a $20 digital watch? You tell me. 

Haha well I was going to make a similar post from a differenct angle, many people tout Rolex and Tag to be the best watches but people who actually know watches would be able to rattle off 10 brands that use better movements and quality in general. This happens with every indusrty there are so called premium products for the masses and then there are premium products for the professionals and enthusiasts. 

I'm with you on Tag, but as much as Rolex is overhyped by most, they've done their share of innovation. And something about a digital watch is unsatisfying compared to an automatic.

And yeah, as everyone else has said, people are easily fooled. We teens will usually believe anything that's spoon fed to us because, honestly, we don't know any better and since everyone else has them, it's easier to be accepted than ridiculed for being "different."

For me, having a watch is redundant since phones tell time. Also don't like having some kind of bulk on my wrist when I can just reach into my pocket.

Marketing, marketing, marketing. Most people don't think beyond what the manufacturer tells them Beats are the best because Monster says so. Skullcandy is the best because the Skullcandy marketing department advertises they are. After all, they wouldn't lie, would they? Their target audience are sheep when it comes to buying stuff. Tell them it's the best and they believe it. There should be some kind of class in High School about "getting the most for your hard earned money".Believing advertising rolls over to a lot of things. Look at all the 4 wheel drive soccer Mom driven SUVs on the road. The only time 99.99% of those behemoths see "off the road" is when Mom cuts the corner backing out of the driveway and drives across the lawn. They don't need a 4 wheel drive SUV but Ford & Chevy said they did. (this is me stepping off my soap box).

Quote:

Originally Posted by Riku540 

For me, having a watch is redundant since phones tell time. Also don't like having some kind of bulk on my wrist when I can just reach into my pocket.

OT but I have found this development pretty amusing. A couple hundred years ago people used pocket watches. Then miniaturization allowed you to put it on your wrist. And now we are back to using pocket watches again.