If people are only presented with on product they will only know one product. All the major audiophile brands lack a serious presence in the markets. I'm sure that Sennheiser or Ultrasone dumping millions into marketing would benefit them wonderfully. Keep in mind most people outside of here shop at Best Buy for their headphones. They certainly have expanded, but Beats still get the nice stand. All other companies take second place.
This is less an endorsement, and more of an advertising issue.