I'm not too fond of it either. It's hand-crafted, but honestly, I'd rather have a cheaper price tag than the pretentious feeling of knowing someone other than a factory worker in China assembled it. $500 for an on-ear seems ridiculous to me, but then, I haven't heard them. They could be the greatest thing since sliced bread. Don't know. Going to preemptively say they're meant to be a fashion headphone.
AKG, Beyerdynamic, and Sennheiser manufacture their really high-end headphones themselves rather than in a factory in East Asia, and they sound great. I may have a shot at trying out the VK-1s and they could very well prove me wrong when I do. I like being wrong because I'm pessimistic.
Also, I like that Sansui headphone, third column on the right.