Completely agree on that one. I just received a pair of QC15s as a gift and the difference between it and the Beats Studios is like night and day. Beats' noise canceling can't even compare with that of the Bose. My friend and I tested out both at music store which generated artificial train, jet, and other background noises. Bose cut 94-98% of the sound (with the background sound disappearing altogether when music is turned up halfway), while the Beats hovered at around a modest 50-60%. Compared to the Bose, Beats are more noise-reducing than noise-canceling.
If Beats represents the headphones as having active noise-cancelling circuitry, then I believe the circuitry is in there. (That isn't to say the circuitry is actually good.) If Beats was to make that claim falsely, the company would subjecting itself to huge liability, both under federal trade practice laws, as well as private consumer actions. A company as big as Beats would certainly know better than to do something that stupid.
You should probably read this thread. LOL!