I've personally never heard anything by Skullcandy, and I await the opportunity anxiously. Not because I expect much, but so I can make an honest assessment and not have to sheepishly shift in my seat when I try to convince somebody not to buy SC/Bose/Beats. I know SC will be bad--I trust the many, many evaluations by my fellow Head-Fi'ers. But I have to experience the worst for myself.
I think we fight a losing battle if we're after the aesthetic crowd. As far as I'm concerned, they're an unattainable loss. I'm far more interested in the person who doesn't want green and purple (sorry, mackat) headphones with bullets glued to the headband--somebody who assumes that the bebulleted, bepurpled (new words coined by me two nanoseconds ago) things everybody else is wearing sound good. We get some of these people--after their third crappy fashion phone breaks, they do a Google search for "headphones" and find HeadRoom. Then, utterly bewildered by the place, they search something that looks promising and end up here. But I'd like to get to them before they even spend a dime on crap--cut out the middleman who preys upon inexperience.
For those who spend around $20, it honestly doesn't matter (KSC75 notwithstanding). But if they reach the $50 and above range, there is some really nice stuff they need to know about.