Aw come on, give them a chance. I understand the doubt for it all, but there's no reviews or impressions of them and people start to bash them up because they're "celebriphones". Frankly, if I was a high-profile rapper trying to make headphones, I'd still put a "By <insert generic tryhard gansta name here>" next to the name. It's business.
Who knows? I'm hoping this turns out to be an audiophile-consumer mixmash of sorts, then people will truly start to appreciate audio more. Unless of course, you guys are too hipster for mainstream audiophillia (REAL audiophillia, not Beats audiophillia), then you better start praying.
*P.S. take this as small gossip, but some say the SL100 is on par with the HD25.
Well obviously I'm not going to say they suck without hearing them first but anything like that automatically comes with a truckload of skepticism, suspicion, and mistrust. If they actually made something decent then good for them, but I'm not rushing out to be the first test subject. Even if it is good, its probably overpriced from all the "branding" piled on cow manure.
I'll remain open to giving them the shot if the chance presents itself though...