Well, there are a lot of short people with small ears that the MX980 will pop right out of if you even move your head around a little ( like me ) and there are a lot of tall people with larger ears that get a much nicer fit. It was clearly not intended for younger, shorter or people with smaller ears. The better way to go would have been to design it a bit smaller to accommodate every type of ear. Being that was overlooked, I strongly feel it deserves an uncomfortable rating. A larger user base was overlooked.
I emailed them last night, hopefully they will give me a call back soon. I think the MX980 is too great to not revise and make more user friendly.