Oh god that's hilarious...
No one talks about Sol Republic because they're co-founded by Kevin Lee, the marketing VP of Monster Cable, who is behind the reviled Beats headphones. Suffice to say, based on Lee's track record, we know what to expect. It's the same reason why no one talks about WesC or UrbanEars on Head-Fi.
I myself read a bit about Sol Republic, thought, 'oh, that's interesting,' and went right back to my Ultrasones.
And speaking about Monster Cable, Engadget sure tore them a new one a while ago. They're like the Apple Inc. of the audio world.