It's usually pretty interesting to read posts by people who are hot and bothered over a new product and the responses by those loyal to whatever product the latest and greatest is "burying." I'm certainly guilty of this at times (a bit of a GR07 fanboy), so I can't exactly point the finger at anyone else. I will say that I really think, if they pull it off well, the X3 is going have an impact on other companies that are building DAPs for the same market...they will see the features it has and, fingers crossed, the heaps of positive feedback it gets on these pages and as a result and feel compelled to either follow suit or try to one-up Fiio (who had the gonads to really listen to their bread and butter customers). I'm pretty sure I'm going to buy one of these if the battery life is decent...if the sound smokes the J3, I'll probably buy it regardless...April is a ways off, so let's see if we make it across the 12/21/12 threshold first 