What about the issue that people often delude themselves in order to justify spending that kind of money on cables?
People get very defensive when their core beliefs are being put into question which is why I am all for objective testing.
I own some custom cables, but I buy them purely for the aesthetics and not because I believe that they change the sound in any meaningful way.
Tyll measured the onkyo cables to be 0.2 Ohm, let's assume it's the same for the Westone that means the resistance in the drivers is (31/0.2) 155 times that of the cable. Anybody who took first year uni physics would say 31>>0.2 therefore irrelevant.
People are entitled to be subjective all they want but it fails to convince many of those who prefer an objective point of view