Quote:
Originally Posted by
rawrster 
Quote:
Originally Posted by
soundboy Marketing and accessibility.
How many audio-related companies do TV and radio ads? Except for Bose, virtually none. Certainly name recognition comes into play. Don't forget Bose also put their "premium" car speakers into luxury cars; in turn these car manufacturers trumpet their "Bose audio" systems and consumers equate Bose with hi-end audio.
Bose is everywhere. They're at big-box stores like Target and they even have their own corporate stores. Where can you get Grado headphones? Sennheiser? AKG? Or even Sony MDR-V6's? Chances are you'll fine Bose headphones and earphones before any of the previously-mentioned brands. Let's face it, to vast majority of consumers, stepping inside a dedicated stereo shop is scary....and the attitude some of these retailers have aren't not exactly welcoming either.
This.
The marketing dept from Bose has done a great job getting their product out there. I know their newest earphone product is the IE2 because of their marketing. I see Bose ads on the subway and various other areas. They also have a cable that is very easily noticed and is not similar to any other cable. The black and white cable is something no other manufacturer that I know of does. They also are everywhere. Best buy, target and many other stores carry their products. People see the ads, see other people wearing them, see them at the stores and want them.
And yeah, like everyone else has said, it's marketing, like everything else.
For watches, everyone's heard of Tag, Rolex, and Breitling, but what are the odds of your average Joe knowing of even Patek, Panerai, Ball, Jaeger, IWC, or Lum-Tec?
And chocolates, everyone knows Hershey, Godiva, Ghiradeli, and such, but what about Amadei, Domori, Michel Cluizel, Valhrona, el Rey, and such?
Heck, there are even elite toe nail clippers. It usually takes some searching to find "nice" things.
