Headphones need more publicity... The average consumer that is not informed does not know which headphone companies spend more money on research and development.
This is why Bose got it right with it slogan "Better sound through RESEARCH"
If I don't know who's spending their money the right way to research, Bose is getting my cash. Monster is doing the exact same thing and with a renowned music producer giving his support.
I could barely call him that. LOLOLOLOL