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Beats By Dre: The Secrets

post #1 of 173
Thread Starter 

Here it is:

 

http://www.billboard.com/features/beats-by-dre-the-secrets-behind-a-headphone-1004128122.story#/features/beats-by-dre-the-secrets-behind-a-headphone-1004128122.story

 

(Catnip? ;-)  ).

post #2 of 173

That was most obnoxious article I've read in a while. I started skipping around after reading about 2 paragraphs. It's written TERRIBLY. 

 

Can't blame monster for the beats, they're making a killing selling the things; props to them. 

post #3 of 173

Haha that was an interesting read..I agree that beats look pretty cool but I definitely like the looks of other better headphones that are cheaper than the Beats..well built is questionable too lol.
 

post #4 of 173

 

Quote:
audiophile favorite Bose at 12%.

Gah they know us so well don't they?

post #5 of 173
Thread Starter 

Agree on the writing. Though it does offer some interesting stats on the headphone industry.

post #6 of 173
Quote:
Originally Posted by SoSpecial View Post

 

Quote:
audiophile favorite Bose at 12%.

Gah they know us so well don't they?

lol yeah..at least they mentioned sennheiser having well engineered products..
 

post #7 of 173
Quote:
Originally Posted by dirkpitt45 View Post

That was most obnoxious article I've read in a while. I started skipping around after reading about 2 paragraphs. It's written TERRIBLY. 

 

Can't blame monster for the beats, they're making a killing selling the things; props to them. 


I don't agree that it was written terribly.  There's a lot to learn there and we better pay attention.  Otherwise, the headphones we prefer are going to get drowned out by the marketing bonanza.  Everyone makes light of the neon green Quincy Jones-AKG stuff, but at least AKG is trying.  We're all going to end up with SkullCandy's unless the mfrs we prefer learn to compete for the general masses.
 

post #8 of 173

smart moves and smart people if you ask me. bass definitely sells + design and marketing and you have a profit monster.


Edited by wind016 - 11/21/10 at 5:14pm
post #9 of 173
Quote:
Originally Posted by tomb View Post



Quote:
Originally Posted by dirkpitt45 View Post

That was most obnoxious article I've read in a while. I started skipping around after reading about 2 paragraphs. It's written TERRIBLY. 

 

Can't blame monster for the beats, they're making a killing selling the things; props to them. 


I don't agree that it was written terribly.  There's a lot to learn there and we better pay attention.  Otherwise, the headphones we prefer are going to get drowned out by the marketing bonanza.  Everyone makes light of the neon green Quincy Jones-AKG stuff, but at least AKG is trying.  We're all going to end up with SkullCandy's unless the mfrs we prefer learn to compete for the general masses.
 

How is AKG trying? They recabled and recolored the old stock of K701's and called them a new headphone. Is that trying? NO!
 

post #10 of 173

What is sad is that there are a whole bunch of people out there with degrees and so-called education who will buy into this drivel 110%! I heard a pair of the over the ear Dr Dre monster beats phones at a store near me the other day, plugged them into my amp and source and the sound that came out was wooly, undefined and quite frankly un-listenable and they were priced at $349CAD!! I just paid $229 for DT990 600ohms that will trounce them into a cocked hat!

 

Just goes to show, you can fool most of the people all of the time!

post #11 of 173

They are indeed selling well, due in large part to excellent marketing.  If a celebrity is wearing them, they must be good, right?  wink.gif  Seriously though, there are at least 3 people on the floor where I work, all young fellows (okay, I admit I'm an old fart), that own a pair.  In the red and white colors, they sure do make a statement.  
As for how they sound, I demo'd a pair at the local best buy a couple months back before eventually settling on a pair from audio technica, and they were okay.  Most definitely a boatload of bass, but overall not my cup of tea, but hey, each to their own.

 

I will agree with the article though in that it is raising the awareness of better sound and getting the message across that there are indeed better sounding headphones than the buds that came with your mp3 player.

post #12 of 173
Quote:
Originally Posted by SoSpecial View Post



Quote:
Originally Posted by tomb View Post



Quote:
Originally Posted by dirkpitt45 View Post

That was most obnoxious article I've read in a while. I started skipping around after reading about 2 paragraphs. It's written TERRIBLY. 

 

Can't blame monster for the beats, they're making a killing selling the things; props to them. 


I don't agree that it was written terribly.  There's a lot to learn there and we better pay attention.  Otherwise, the headphones we prefer are going to get drowned out by the marketing bonanza.  Everyone makes light of the neon green Quincy Jones-AKG stuff, but at least AKG is trying.  We're all going to end up with SkullCandy's unless the mfrs we prefer learn to compete for the general masses.
 

How is AKG trying? They recabled and recolored the old stock of K701's and called them a new headphone. Is that trying? NO!
 


Hell yes, it's trying.  They're trying to attract someone other than us geeks.  Cut 'em some slack.  If some funky color gets someone to try a true audiophile headphone, I say more power to 'em.
 

post #13 of 173

I'm surprised how Monster is so controversial here. Monster would not have been successful to this point if the other companies such as Beyer or Sennheiser actually knew how people think. Not everyone is a geek like them. Monster is attracting their target market perfectly. Of course people would like to see their favorite artists wear their headphones. Self assurance right there. No buyers remorse

 

Several of my friends got interested in Monster and started researching music products more. They moved up from Monster Beats to Bose AE to +$500 audiophile level headphones such as Sennheiser, Beyer, Ultrasone, Audio Technica. Not a bad thing at all.


Edited by wind016 - 11/21/10 at 5:55pm
post #14 of 173
Quote:
Originally Posted by tomb View Post



Quote:
Originally Posted by SoSpecial View Post



Quote:
Originally Posted by tomb View Post



Quote:
Originally Posted by dirkpitt45 View Post

That was most obnoxious article I've read in a while. I started skipping around after reading about 2 paragraphs. It's written TERRIBLY. 

 

Can't blame monster for the beats, they're making a killing selling the things; props to them. 


I don't agree that it was written terribly.  There's a lot to learn there and we better pay attention.  Otherwise, the headphones we prefer are going to get drowned out by the marketing bonanza.  Everyone makes light of the neon green Quincy Jones-AKG stuff, but at least AKG is trying.  We're all going to end up with SkullCandy's unless the mfrs we prefer learn to compete for the general masses.
 

How is AKG trying? They recabled and recolored the old stock of K701's and called them a new headphone. Is that trying? NO!
 


Hell yes, it's trying.  They're trying to attract someone other than us geeks.  Cut 'em some slack.  If some funky color gets someone to try a true audiophile headphone, I say more power to 'em.
 

Do you ever think things through on a below surface level thought? Do you have no more then a one track mind?

 

K701's are terrible headphones for the consumer market. I can't think of a worse headphone for who they are being marketed to other then maybe K1000's.

 

I'm gonna say it and this is gonna be contraversal, but Bose is a better audio company then AKG currently for the consumer market. Not because they sell better, but because they provide products that work well for the consumer market. They have no need for an amp, they have an mainstreem sound signature, they are isolating, they are comfortable, and they are smaller. Most of which the K701 is not, so no AKG didn't try to provide a headphone that would highlight what quality audio can do if the people who will be using it will not have the equipment to get the most out of it!

post #15 of 173

Anyone else see there's a Justin Bieber version of the Beats Solo now? Gave me a good laugh when I saw it advertised in a Best Buy ad this weekend...but then it made me feel sad and empty inside.

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