I agree, Jusin.
I also think there has been too much emphasis on telling the difference between A and B. I do find those tests valid, but where they fall down is in convincing people they are valid.
Believers seem to put their belief on sighted listening reviews. Aha, there's the point of attack.
My idea is to give people a selection of cables to choose from and listen as they wish. Instead of determining the difference between A and B, they will review the cable. Give it a score from 1-10, write down their impressions of various things, etc. Comments and ratings will be entirely open. They will also be allowed to use their own cables for comparison. Anything will be allowed short of cutting the cables open.
The twist will be that some of the cables will be of purportedly excellent quality. I might even resheath a "good" cable. Others will be ordinary wire and some of them will be deliberately damaged. My favorite idea is brining a cable in seawater for a month or two.
I think the review results will prompt a horde of red faces. What if one of the golden eared believers gives high marks to the brine cable, while suspecting the cryo silver cable of being the brine cable, and then trashing it? What if the coathanger or rolled aluminum foil is loved by all?
This will clearly demonstrate that people can't tell the esoteric designs from lamp cord. Also, the reviews are going to be all over the map. People agree about particular cables here because it fits with our local folklore. Silver is bright, copper is warm, etc. But stripped of knowing what they're listening to, they're going to call the copper bright and the silver warm. And maybe the lamp cord with a resistor on the left channel will be proclaimed the best ever.
Of course, I could be wrong. Maybe the believers will nail down what's inside each cable and make me look like an idiot. In that case, I'll admit to being wrong. Wouldn't be the first time. But then I'll start building cables and recruit the listeners as employees to test new designs. Of course I'll pay them. Openly, of course. I don't like shills.