It's not always as simple as brand association, though. I love the Edition 8, still have them, still love them. Gave the Edition 10 two chances, just like Musicman, didn't like them either time. I felt there were lots of headphones I had hears that sounded better overall for under $500. I adored both the way the Edition 10 looked, and felt on the head. I wanted so very badly to like them. Just I just never could.
Funny, I expected to like the Edition 10, and didn't, and expected not to like the ATH-W3000ANV, and loved them. Ya just never know.