I believe your average consumer is not very smart. I have come to the conclusion that people buy Monster Beats because they do think they sound better than "audiophile" headphones (and marketing). Don't get me wrong there are a few who can hear but quite a few cannot. I am just saying it is not a move of pure ignorance but of deafness. I can't really explain but you can see my point after reading this.
This guy bought the Ultrasone Edition 8's. He previously had the Monster Beats Studio. He returned the Edition 8's because the Beats sounded better. I would understand better for the price but not better flat out. His reasoning comes down to the Ultrasone's lack of bass. Of course being an ignorant (not in a bad way) consumer he did not plug it into a decent source.
Now, please don't flame me. I just wanted to express my thoughts/anger. It kills me that people just buy the most expensive "legit" headphones on Amazon without researching or even thinking!
What do you think?