Quote:
Originally Posted by
74promotions 
Look, it makes no odds really to me whether you believe it or not, I'm just really trying to be helpful as someone with an interest / some knowledge about the people involved in the project who has got a little frustrated by people saying "it's just binaural".
I understand but offering no explanation isn't really being helpful, especially to a community who might be a potential customer. If it's so frustrating that people call it just binaural then please enlighten us as to why it is not "just binaural". I, as well as other here, would love to learn.
Quote:
Originally Posted by
74promotions 
If it was binaural, do you not think the guys would pass it off as such (there was an article in the Independent recently about a guy who was "relaunching" binaural through an Apple App and also audiobooks) - why would 3D60 not do that ? If it was just binaural, which as you correctly say, is an old technique, it would be a little embarrassing to say it's not and then be shown it is wouldn't it ? Not worth the risk!
I have seen it time and time again. Someone learns about the wonderful world of true "3D" audio either through dummy heads or minimalist stereo microphone placement and then they try to pass it off as something new and totally unique by calling it something new or using some new microphone housing or an inventive explanation. Using HRTF's doesn't count either as it's not really "true" 3D audio. Even Zuccarelli claimed his holophonic system was new and unique in that it mimicked the human ear by emitting tones that we can't hear, when in reality, it was just a carefully crafted dummy head.
Quote:
Originally Posted by
74promotions 
I'll give you a scenario that may just blow your mind LFF. I'm sure by your confidence that this doesn't happen too often, but maybe, just maybe you're wrong and someone has developed something you haven't got a grip of yet ? Try that one out......it might be very liberating.
I can honestly admit that I have been wrong many times before. Just recently I was sure I heard an AMAZING dummy head recording from a well known label. I asked about it and instead of being met with excuses like "Top Secret", "NDA's are in place", "Trade Secret", "Still in Development", etc kind of bull crap, the actual owner and engineer described to me how 1) I was wrong in my assumption that it was a dummy head and 2) how he managed to get that type of enveloping yet natural sound and 3) why his technique was slightly unique. Even with his detailed explanation, I am quite sure I couldn't get his results nor am I really interested in getting them. My goal is simply to understand how it was done. As a result of his courteous and prompt reply, I will be recommending his recordings to many friends and have already placed a couple of orders for his recordings.
My confidence doesn't come from always being right but rather from a lack of fear of being wrong. When I don't know something, I ask....
Ok...so I am WRONG....let's see what the website says...
"Our new production process creates an immersive personal listening experience - and with 'above' and 'below' dimensions...."
Sounds like a dummy head or holophonic microphone to me as both those "systems" can create an enveloping personal listening experience with horizontal and vertical information. Minimalist binaural can sometimes do the same if carefully recorded.
"It's not a plug-in or hardware, but a whole new approach to creating true 3D sound. 3D60™ is fully compatible with all audio playback formats."
Ok. So it's not like the Longcat H3D or something using HRTF's or impulse responses since it is not a plug-in. Not hardware...so then it must be done at the source with specialty microphones/equipment - like minimalist binaural, dummy head and holophonic microphones. Minimalist binaural, dummy head and holophonic recordings are also fully compatible with all audio playback formats.
"All you need to listen is any pair of stereo headphones."
Hmmm, once again, with minimalist binaural, dummy head and holophonic recordings all you need is a pair of stereo headphones....
If it walks like a duck, quacks like a duck.......
Are you now going to add video to the 3D audio and call it something new and revolutionary in multimedia entertainment? I bet you are and just to help you out... the name ImmersAV is already taken. 
Regardless, I fail to see what is new and unique about this technology.