I do believe, as Uncle Erik said, there's more at stake here. I don't like mentioning I'm an audiophile because people start to look at my funny and I have to explain that I'm a objectivist audiophile, not a subjectivist. If cable demand fell, audiophile companies would be forced to either leave the market or switch to making things that actually improved sound, like better amps or DACs. I also find it interesting that the subjectivists seem to believe that people from technical backgrounds have inherently worse hearing than those who aren't.
My only guilty secret is the fact that I swear by Cardas Quad, but like I said, I don't claim any sonic improvement, because I honestly believe that chaos theory, entropy and the temperature of the room have more of an effect on sound than a few drops of solder. I use it because it's easy to work with. It wets fantastically and is very clean. I propose this: Let's stop lying to ourselves and saying a fifty dollar spool of solder sounds better, and that thousand dollar cables sound better, and lets start buying these things on a basis of durability, easy of use and aesthetics. I spent two and a half hours ramming nylon multi over a twenty five foot cable, why? Because I like the look of the nylon braid. Granted I could have cut it up and covered the wire as I used it because no interconnect I need is twenty five feet long, but I didn't, because I'm silly and determined. But for me, a five foot cable is not more than a twenty dollar affair all said and done. Heck, it's even silver plated with gold contacts, sure it's not cryo treated or made of snake dust and fairy oil, but I guarantee you, if I sold it for a thousand dollars someone would buy it and claim it's a revolution in sound quality. But I'm not going to, because I don't intend to sell cables promising anything for sound quality, only build quality and customization. (that's provided I ever manage to start this venture)
Quote: John Dunlavy
''What we do is kind of dirty and stinky,'' he said. ''We say we are starting with a 12 WAG zip cord, and we position a technician behind each speaker to change the cables out.''
The technicians hold up fancy-looking cables before they disappear behind the speakers. The critics debate the sound characteristics of each wire.
''They describe huge changes and they say, 'Oh my God, John, tell me you can hear that difference,' '' Mr. Dunlavy said. The trick is the technicians never actually change the cables, he said, adding, ''It's the placebo effect.''