I was invited by Japan to join in the new lineup launch event at Tokyo. Although they were already released in US but not in Japan yet.
This is an event for media so SE535 has not actually released for public. I will update if I get the date and the price.
(click picture to enlarge)
The highlight of the event is announcement of the new lineup, SE535, SE425 and SE115m. The 115m is a mobile phone model with embedded mic and remote control. SE535 is a successor of current flagship SE530 (needless to say for headfiers).
Shure represents has told that they are going to unite the professional and the consumer brands. These new lineup is the first attempt for that strategy.
To reflect the strategy, the outlook design would be sic for professional use though package box contains plenty of information for consumer. I think the sounding change of the new lineup is also reflect this strategy. Yes they are sonically different to SE530 and the drivers has been changed as well.
They provided me a sample SE535 and I directory compared it with a demo SE530. I used my iPhone4.
I was surprised the rolled-off highs in the shure is now gone, here is a good sparkle in the highs. Highs are now well extended and more sharp. The bass of SE535 is plenty and deep but not overwhelming like SE530.
Overall SE535 has very nice tonal balance over the entire frequency yet SE535 is still on a bit warm side which is good Shure sound signature.
In addition, I found there is a refinement in the sound compared to SE530. They stated cross-over design is their own in-house design and the circuit has improved.
(left pic: above SE535 below SE530) (right pic: left SE535 right SE530)
Another nice feature of SE535 is a detachable cable with swivel plug. The new swivel plug enables to fit easier than before for around the ear wearing. The new cable looks like thicker and made from kevlar that is more durable.
The new cable also employs unique none-memory-wire sleeve to fit around the ears. This is very nice and flawless for the fitting. so SE535 is a fairly comfortable IEM.
I confirmed this new plug is not proprietary but a generic one(MMCX). so there could be an after market cables expected.
I wonder why they named it as SE535 that remind us a minor change to SE530. I think SE535 is a big change other than the look. The sound signature is changed and the cable is improved as well.
SE535 must be designed under the new market strategy, that is the sounding must be shared between both of pro-audio and consumer. so the sound is now more flat and wider frequency response.
Anyway I think the SE535 sounded good and easy to use. A very nice IEM.
Edited by Sasaki - 7/14/10 at 7:27am